Titles
A title for each page of the website needs to be
entered so that search engines know what each page contains.
The title is not displayed on the webpage. The title
is entered by adding the required title between two title
tags:
<title>Webmaster Tools</title>
Meta Tags
These are tags that contain information about the page
which is used by web browsers and search engines. Words
that relate to the page's content that you think that people
will be searching should be entered. This helps to get ranked
highly by the search engines. The meta tags for this page
are:
<META
NAME="keywords" CONTENT="webmaster tools, webmaster, webmaster
resources, website design, making a website">
Insert your own keywords that you think people will
be searching for to look for your site. Tip: targeting less
popular words and phrases will actually increase your
traffic. Microsoft do a program called Good Keywords. Download
the software at :
http://www.goodkeywords.com
<META NAME="description"
CONTENT="A webmaster resource site in website design,
detailing html and Dreamweaver">
Insert a short description of your webpage. Tip:
include as many keywords as reasonably possible.
<META NAME="abstract"
CONTENT="Our website helps you to create a html webpage
with ease.">
This is another description of your website.
Do not repeat what is said in the META NAME= "description"
as the search engines do not favor this. Still try to
include keywords.
<META NAME="robots"
CONTENT="FOLLOW,INDEX">
This tells some search engines to follow the
links on your page and index them into their search
database.
<META NAME="author"
CONTENT="Claire Somerton">
Insert your own name or your company name. This
is especially useful if you are a web designer so that
people can see who made the site and perhaps pay you
to design their site.
<META NAME="distribution"
CONTENT="Global">
Here you can define the content of your site
whether it is for viewing internationally, family orientated
or adult. Options are:-
Global - Appropriate for web access.
Local - Web servers will not service a "local"
document to the web.
IU - Internal use - Intranets.
<META NAME="revisit-after"
CONTENT="30 days">
This tells search engine spiders when to come
back and re-index your page. Insert any time period
you wish.
<META NAME="classification"
content="Webmaster Resources">
This tells the search engine what category to
place your website into, depending on its content. Insert
your own category. The options are limitless.
<META NAME="copyright"
CONTENT="Copyright Claire Somerton. All rights reserved.">
This tells people who has rights over the page.
Insert your mane or the company name.
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
This is the ASCII character set and the content type.
This should match the output of your server. Running
the W3C html validator
will tell you if you have input the correct character
set.
<META HTTP-EQUIV="Content-Language"
CONTENT="EN">
This is the language your site is in. Such as EN for
English.
Css Link
A Css link loads a file which contains the cascading styles
for your site. This allows you to design the style for your
site once. You can then add this at the top of each page.
A Css link is very useful when updating your site as you
only have to do it once and the whole site is updated. It
is often used for font styles and link styles. To enter
a Css link enter:
<link type="text/css"
href="stylesheet.css" rel=stylesheet title="mystylesheet">
JavaScript Link
A javascript link is similar to a Css link and has the same advantages,
you can update this and the whole site gets updated. To
enter a javascript link enter:
<script src="javascript.js"
language="javascript" type="text/javascript"></script>
Adding
Text
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